The Hong Kong Jockey Club has added a series of enhancements to its wagering entertainment offerings in the new season, which will commence at Sha Tin Racecourse on Sunday, 5 September.
Mr. Richard Cheung, Executive Director, Customer and International Business Development said, “I would like to thank our team for such a portfolio of new initiatives from digital to customer venues and product experience, despite the ongoing challenges of COVID-19.”
A. Digital Transformation of Customer Experience
Since 2014, the Club has launched the digital transformation of the wagering experience with successful offerings including HKJC FPS instant funds transfer, mobile betting apps, HKJC customer eCentre and HKJC TV, all of which continue to receive significant customer up-take. In the new season, the following new offerings will be available:
Online Account Opening
The HKJC Account Opening App, powered by an AI-based computer vision for identity verification, has completed its pilot launch since May this year. The offering is now in full service and qualified customers can enjoy the convenience of opening a betting account anytime, anywhere via their smartphones.