Hong Kong Jockey Club continues to step up on its wagering customer entertainment offerings ahead of the 2018/19 racing season, which is set to kick off with a bang on Sunday, 2 September.
In a press briefing held today, Mr. Richard Cheung, Executive Director, Customer and International Business Development, said his team will further build on previous years’ successes and will launch a series of new initiatives in different areas, including an enriched digital experience, new initiatives for Priority Cards holders, Racecourse/OCBB renovation and commingling development.
Digital Transformation of Customer Experience
When it comes to applying digital innovation to enhance wagering entertainment, the Hong Kong Jockey Club leads the world. In the new season, racing fans can enjoy two new innovative features in the HKJC TV App:
The first new feature is ‘Live Position’, which enables customers to track the running position and distance behind the leading horse while watching TV broadcasting at home or at the racecourse. This feature relies on an innovative Digital Watermarking technology.
Secondly, HKJC TV will offer “uninterrupted second screen” views of horses and personalities at the Parade Ring and at the track entrance. These views are currently not available on TV due to the limitations of serial broadcasting.
Besides HKJC TV, Racing Touch, one of the Club’s core betting Apps, will feature Daily track videos for the convenience of racing fans starting in February 2019. This will allow for a better viewing experience than the current PC-based website.
Also, ‘Gift at Races’ will launch its online shop www.giftatraces.com in September. Overseas racing fans who follow Hong Kong Racing but may be unable to come to Hong Kong will find this mobile-friendly website very useful.