Sa Sa Ladies’ Purse Day 2025 will be staged on Sunday, 9 November at Sha Tin Racecourse. A press conference was held today (Thursday, 23 October) at Sa Sa Hong Kong’s flagship store in Causeway Bay to announce the event details, where this year’s ambassador Ms Samantha Ko attended and was joined by Ms Terecina Kwong, Executive Director, Membership and Customer Excellence, The Hong Kong Jockey Club; Mr Raymond Tam, Executive Director, Corporate Affairs, The Hong Kong Jockey Club; Mr Dennis Hau, Executive Director, Customer Strategy, Insights and Innovation, The Hong Kong Jockey Club; Ms Hanane Sabri, Head of Racing Marketing, The Hong Kong Jockey Club; Dr Simon Kwok SBS, JP, Chairman and CEO of Sa Sa International Holdings Limited; Dr Eleanor Kwok, BBS, JP, Vice-Chairman of Sa Sa International Holdings Limited, and Mrs Melody Kwok-Chan, MH, JP, Executive Director of Sa Sa International Holdings Limited, to kick off Sa Sa Ladies’ Purse Day at Sha Tin Racecourse next month.

Sa Sa Ladies’ Purse Day 2025 Ambassador Ms Samantha Ko joins today’s press conference in an elegant pink dress.

Officiating guests join for a group photo at Lady Pony Pop-Up.