Sa Sa Ladies’ Purse Day 2024 will be staged on Sunday, 3 November at Sha Tin Racecourse. A press conference was held today (Tuesday, 15 October) at Sa Sa Hong Kong’s flagship store in Causeway Bay, Hong Kong to announce the event details, where this year’s ambassador Ms Charlene Choi attended and was joined by Mr Anthony Ingham, The Hong Kong Jockey Club’s Executive Director of Membership, Brand, Marketing and Experience and Ms Hanane Sabri, The Hong Kong Jockey Club’s Head of Racing Marketing; Dr Simon Kwok SBS, JP, Chairman & CEO of Sa Sa International Holdings Limited; Dr Eleanor Kwok BBS, JP, Vice-Chairman of Sa Sa International Holdings Limited and Ms Melody Kwok-Chan, MH, JP, Executive Director of Sa Sa International Holdings Limited, to kick off the 20th Sa Sa Ladies’ Purse Day at Sha Tin Racecourse next month.

Sa Sa Ladies’ Purse Day 2024 Ambassador Ms Charlene Choi joins today’s press conference in an elegant pink dress.